Aspen Crunch's Story

In 2011, a father and son dynamic duo launched Aspen Crunch from Aspen's world-famous Main Street Bakery. As the two sat at a window table enjoying their favorite breakfast, they brainstormed ideas that could make a positive change in their community. 

Aspen Crunch Story – Aspen Crunch Founded at Main Street Bakery

Aspen Crunch's founders both saw a problem with the lack of available options for healthy snacking. At the time, it felt like all the options on the shelves had misleading and processed ingredients. Frustrated, the founders ordered their first dehydrator, and soon after were offered the life-changing opportunity to launch Aspen Crunch at the Aspen Farmer's Market.

Aspen Crunch Story – Aspen Crunch's First Aspen Farmer's Market

 Aspen Crunch has a couple of sayings that represent our mission. The first:

Enhancing Lives Through Nutrition

Aspen Crunch's Story – Aspen Crunch Enhancing Lives Through Nutrition

Aspen Crunch's snacks are created by using fresh organic fruits, vegetables, nuts, and gluten-free grain ingredients. All of Aspen Crunch's ingredients tell a meaningful story that we love to share with our wonderful customers.

For instance, famous amongst Aspen Crunch fans is our Mountain Munch Including 10 unique ingredients. Mountain Munch is a selection of international flavors from Turkish Figs to Spanish Almonds and Maui Gold Pineapples, combined to create flavor harmony. See more on Aspen Crunch's snack by clicking here!

The founders knew they also wanted their idea to serve as a platform for teaching young entrepreneurial-spirited students about launching and running a startup. The second saying that represents Aspen Crunch's mission is:

Inspiring Young Entrepreneurs

Aspen Crunch Story – Aspen Crunch Inspiring Young Entrepreneurs

Aspen Crunch was founded by a teenage entrepreneur with a community of support. Our team has seen the power of an entrepreneurial education from an early age. Each year Aspen Crunch's founders work with high school student interns and teach them startup skills like project management, food product development, company operations, and building lasting relationships with farmer's market customers.

In 2013, Aspen Crunch's founders coauthored a book called One Bite at a Time. One Bite at a Time is the founding story of Aspen Crunch. The book is about a teenage son and his father connecting through entrepreneurship. Together, the two founders journeyed through the creative process of starting a small business and making healthy snacks for their local customers. Written from two perspectives, father and son, One Bite at a Time was intended to help inspire parents, kids, and professionals to work together and build local businesses. One Bite at a Time captures relationships, entrepreneurship, innovation, and opportunity for everyone. Download a free copy by clicking here!

From One Bite at a Time:

More than ever, entrepreneurship is relevant in today’s world, a world where the traditional models that we cling to such as top-down management, bottom-up design, institutional financing and extensive higher-level education are imploding. It’s not one system, one person, or one culture that’s causing problems; it’s how these problems are manifesting. Only with faith in ourselves and our ability to be creative in our solutions will we see the changes in humanity that are so desperately needed.

Lucia Weihe, J.D., M.B | Excerpt, One Bite at a Time

Aspen Crunch was created to promote healthy eating, active lifestyles, and inspire other young entrepreneurs.